We build custom software, connect the tools you already use, and automate the repetitive work that's eating your team's time — so they can get back to the work that actually needs a person.
Sodelia is a software studio based in Toronto, Canada, founded in February 2024. We help growing B2B teams across North America, Europe, and the MENA region replace manual work with custom software, integrations, and automation. Sodelia is the certified partner of Zapier, Bettermode, Formaloo, and Relay.app, and every engagement is run directly by the senior builder delivering it — no junior handoffs after the sales call.
Most growing companies end up with some version of the same three problems: manual work that never got automated, tools that don't talk to each other, and software that never got built because there was no one to build it. We solve for all three.
We take the repetitive work your team is still doing by hand — lead follow-up, cross-tool coordination, internal tasks — and turn it into automations that just run.
Your CRM, your forms, your community, your billing — we connect them so data moves cleanly and your team stops entering the same thing twice.
When the off-the-shelf tool doesn't fit your workflow, we build the tool. Internal dashboards, partner portals, product features — delivered as real software, not stitched-together spreadsheets.
Three clients, three different stacks, three different problems. The feedback that came back was consistent each time — communication, quality of execution, and follow-through.
Started as a single engagement and turned into an ongoing relationship because delivery stayed consistent from one project to the next.
Regular Zoom walkthroughs kept the build aligned with what the team actually needed — not just what was written in the brief.
Extra time spent on requirements made sure the final build matched what was actually being asked for.
We're certified partners with each of these four. Click through to see how we set one up, integrate it into the rest of your stack, and keep it running after launch.
You see progress every week, not every quarter. We shape each engagement around how your team already operates — you shouldn't have to change the way you work to fit our process.
We walk through the handoffs, duplicated work, and disconnected systems that are slowing your team down today.
Before writing code, we agree on what the software, integrations, and automations look like when they work as one system.
We ship in small pieces you can see running — not a two-month build phase with nothing to show for it until the end.
After go-live we keep the system healthy, fix what breaks, and evolve it as your stack and team change.
Three different clients, three different projects. The feedback points at the same few things every time — communication, quality of execution, and staying close until the work is actually right.
Amir and the team have always delivered their solutions for us in a high-quality and timely fashion. We'll definitely be looking to start a long-term partnership with them for ongoing projects.
I can't speak highly enough working with Sodelia. Not only did they do a great job, but they were great at communicating and willing to hop on Zoom calls with me to go the extra mile.
Top quality work with quick turnaround time. They spent more than the required time with me to make sure they're giving me what I'm asking for.
Straight answers on scope, pricing, timelines, and what working with Sodelia actually looks like.
We're a software studio based in Toronto, focused on three things: custom software (internal tools, customer portals, data dashboards), platform implementations on top of partners like Zapier, Bettermode, Formaloo, and Relay, and ongoing product engineering for teams without a full in-house function. Everything we ship is designed to be owned by your team eventually — no black boxes.
Growing B2B SaaS and services companies — usually teams of 20 to 300 people with a product but without enough engineering or ops capacity to build everything they need internally. We do our best work with founders, heads of ops, and VPs of customer success who have a clear problem to solve but need a thoughtful partner to execute it.
Project work is fixed-fee, scoped against a written statement of work. Typical projects land in the $8–80k CAD range depending on scope. After launch, most clients move to a monthly retainer ($2–12k CAD/month) covering iteration, new features, and platform upkeep. We're transparent about rates before the first proposal — no surprises.
Short-cycle work — a platform implementation, a data pipeline rescue, a customer-facing form system — is typically 3 to 8 weeks from kickoff to launch. Larger custom software builds run 10 to 20 weeks. We work in two-week sprints with demos at the end of each, so you see real progress instead of waiting for a big reveal.
We're based in Toronto but operate fully distributed. We work with clients across North America and Europe. Core collaboration happens async in Slack and Linear, with one or two live working sessions per week. On-site days in Toronto are available for clients in the GTA who want them.
Three things. One, we're engineers first — every project is led by someone who writes code, not a project manager translating for a developer. Two, we're deliberately small (3 to 6 people) so the team you meet is the team who ships. Three, we pick platforms (Zapier, Bettermode, Formaloo, Relay) instead of building everything custom — so you get results faster and keep ownership longer.
Yes — about half our engagements are embedded alongside internal teams. We've integrated with engineering orgs running everything from small Rails monoliths to large Kubernetes shops. We match your stack, your code review process, and your deployment cadence. No parallel infrastructure, no handoff tax.
Book a 30-minute call. We'll walk through where your team is today, what's stuck, and sketch what we'd build in the first 60 days. If there's a fit, we write a short SOW within a week. If there isn't, we'll say so and point you toward who we think could help.
Book a 30-minute call. We'll walk through where your team is losing time today and sketch what we'd build in the first 60 days. No sales deck.
Schedule a call →
